Inspired by a comment: The Marketing of the DC Relaunch

In the post I just did earlier, I mentioned missteps well glitches in this relaunch, and a great comment came my way talking about the marketing.  Yeah that’s the major worry on my end. I think the relaunch is necessary but I’m going to post the commercial that’s going to air in Cinemas over the next few months.

I’ve had thoughts on this that I’ve had troubles getting out over the past weeks, and this is one thing that troubles me. It’s difficult to promote comics on TV and Movies, yet it does show you the core characters within this commercial. Yet and the comment does bring up another point, the new audience potential. Here’s where things are going to get interesting. The advertisement of this in movie theaters and hopefully branching out to television is one thing. Mixed in with the radio shows that Dan Didio and Jim Lee have been doing in key markets, that’s the question is how to create these new readers. The lines have been branded a certain way, yet really for the new reader, what incentive is there to go out and grab these titles. Comic stores are relatively spread out, where I’m from in the Cincinnati area, they’re all in relatively close proximity. In most areas this isn’t the case. The million dollar question is what about the digital downloads? That could be an interesting discussion in itself. For there’s going to be many levels of marketing with this. The crowd outside of comics, the lapsed readers, and of course getting fans already reading trying out DC”s new offerings. Where we’re going to end up getting readers is going to be part comic stores and this is the other factor with the digital market. For those without a store nearby, there’s going to end up being a crowd that’s going to read these digitally.  Two flavors coming together in strange and mystical ways.

Between these methods, dare I forget social media as well, will all of these recruit a new audience? We’re going to have to wait and see. Six months to a year is when we’ll see the full effects of this relaunch. For as much as this is including, there’s also been a strong piece of polarization mixed in. Keep an eye out, this could be the biggest thing ever, or a giant cluster as we’ve never seen before.


About Wesley Messer

columnist/reviewer at, geek culture examiner at and general jack of all trades in everything else.

Posted on August 27, 2011, in Comic Books, DC Comics, DC Relaunch, state of the industry. Bookmark the permalink. 2 Comments.

  1. You’re right that the relaunch is necessary and you’re right that it isn’t being marketed well. But I don’t know how they can market it better when they need to win back people they have driven away. They set out to anger insult and offend fans, they printed total garbage and celebrated it as triumph. They people who left are disgusted and bitter. How do you win them back? Where do you even start?

    • This is a discussion all on it’s own. You know I must say out of the two posts I’ve done on this I’ve gotten two of the best comments on it thus far. Yeah your questions have no simple answers. For every one person they might gain, another fan is going to be absolutely furious. I feel this should be looked into further.

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